Cover Image

Marketing management : analysis and planning / by John H. Howard.

Bibliographic Details
Main Author: Howard, John A.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1963
Edition:Rev. ed.
Subjects:
Marketing.
Description
Physical Description:xi, 487 pages : illustrations,maps, diagrams, tables ; 24 cm.
Bibliography:Bibliographical footnotes and index.