Marketing/research people : their behind-the-scenes stories /

Bibliographic Details
Main Author:	Honomichl, Jack J.
Format:	Book
Language:	English
Published:	Chicago, IL : Crain Books, [1984]
Subjects:	Marketing research > United States > Case studies. Marketing > United States > Case studies. Advertising > United States > Case studies.

Description
Physical Description:	x, 190 pages : illustrations ; 23 cm.
ISBN:	0872510905 (pbk.)