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Strategic advertising campaigns /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Martin, Dennis G., Brown, William P.
Format: Book
Language:English
Published: Chicago, IL : Crain Books, [1984]
Edition:2nd ed.
Subjects:
Advertising campaigns.
Description
Physical Description:xii, 532 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0872510891