Attitude research reaches new heights /

Bibliographic Details
Corporate Author:	American Marketing Association. Committee on Attitude Research
Other Authors:	King, Charles W., Tigert, Douglas J.
Format:	Book
Language:	English
Published:	[Chicago] : [American Marketing Association], [1971?]
Series:	Marketing research techniques series. Bibliography series (American Marketing Association) ; no. 14.
Subjects:	Attitude (Psychology) > Testing > Congresses. Consumers > Congresses. Marketing research > Congresses.

Description
Item Description:	Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970.
Physical Description:	vii, 339 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographies and index.