Proceedings of the First ORSA/TIMS Special Interest Conference on Market Measurement and Analysis /

Bibliographic Details
Corporate Authors:	ORSA/TIMS Special Interest Conference on Market Measurement and Analysis Stanford University, Operations Research Society of America, Institute of Management Sciences
Other Authors:	Montgomery, David B. (David Bruce), Wittink, Dick R.
Format:	Conference Proceeding Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, [1980]
Series:	Report (Marketing Science Institute) ; no. 80-103.
Subjects:	Marketing > Mathematical models > Congresses. Marketing research > Congresses.

Description
Item Description:	Held at Stanford University, Mar. 26-28, 1979. Spine title: Market measurement and analysis. "June 1980."
Physical Description:	vi, 573 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographies.