Cover Image

Modern marketing research : a behavioral science approach /

Bibliographic Details
Main Author: Schreier, Fred T.
Format: Book
Language:English
Published: Belmont, Calif. : Wadsworth Pub. Co., [1963]
Subjects:
Marketing research.
Description
Physical Description:xix, 489 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.