APA (7th ed.) Citation

Schreier, F. T. (1963). Modern marketing research: A behavioral science approach. Wadsworth Pub. Co..

Chicago Style (17th ed.) Citation

Schreier, Fred T. Modern Marketing Research: A Behavioral Science Approach. Belmont, Calif.: Wadsworth Pub. Co., 1963.

MLA (9th ed.) Citation

Schreier, Fred T. Modern Marketing Research: A Behavioral Science Approach. Wadsworth Pub. Co., 1963.