Cover Image

Consumer behavior and the practice of marketing /

Bibliographic Details
Main Author:	Runyon, Kenneth E.
Format:	Book
Language:	English
Published:	Columbus, Ohio : C.E. Merrill, [1977]
Subjects:	Consumers. Motivation research (Marketing) Marketing research.

Similar Items

Instructor's manual to accompany Consumer behavior and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1980)

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1987)

Consumer behavior /
by: Schiffman, Leon G.
Published: (1983)

Consumer behavior /
by: Robertson, Thomas S.
Published: (1970)

Consumer behavior : fundamentals & strategies /
by: Williams, Terrell G.
Published: (1982)

Consumer behavior ; contemporary research in action /
by: Holloway, Robert J.
Published: (1970)

Perspectives in consumer behavior /
Published: (1981)

Perspective in consumer behavior /
by: Kassarjian, Harold H.
Published: (1968)

The psychology of consumer behavior /
by: Markin, Rom J.
Published: (1969)

The Effect of information on consumer and market behavior /
Published: (1978)

Classics in consumer behavior : selected readings together with the authors' own retrospective comments /
Published: (1977)

Handbook of consumer behavior /
Published: (1991)

Consumer and industrial buying behavior /
Published: (1977)

Consumer behavior ; selected readings /
by: Engel, James F.
Published: (1968)

Contemporary perspectives in consumer research /
Published: (1981)

Behavioral science foundations of consumer behavior /
by: Cohen, Joel B.
Published: (1972)

Perspectives on methodology in consumer research /
Published: (1986)

Psychological principles of marketing and consumer behavior /
by: Britt, Steuart Henderson, 1907-1979
Published: (1978)

Consumer behavior : conceptual foundations /
by: Kerby, Joe Kent, 1933-
Published: (1975)

Targeting the trendsetting consumer : how to market your product or service to influential buyers /
by: Zandl, Irma
Published: (1992)

Consumer behaviour : a practical guide /
by: Foxall, G. R.
Published: (1980)

Consumer behavior and marketing management /
by: Myers, James H.
Published: (1967)

Consumer choice /
by: Foxall, G. R.
Published: (1983)

Purchasing behavior and personal attributes /
by: Massy, William F.
Published: (1968)

Consumer behavior dynamics : a casebook /
Published: (1977)

Hitting the sweet spot, the consumer insight workbook : how consumer insights can inspire better marketing and advertising /
by: Fortini-Campbell, Lisa
Published: (1992)

Consumer behavior and marketing action /
by: Assael, Henry
Published: (1981)

Consumer characteristics and "deal" purchasing ; an example from the dentifrice market /
by: Montgomery, David B. (David Bruce)
Published: (1970)

Buyer/consumer information processing ; [papers of a workshop] /
Published: (1974)

Consumer behavior /
by: Engel, James F.
Published: (1978)

Consumer behavior /
by: Engel, James F.
Published: (1973)

Consumer behavior /
by: Engel, James F.
Published: (1968)

Consumer behavior /
by: Engel, James F.
Published: (1982)

Essentials of consumer behavior /
by: Block, Carl E.
Published: (1976)

Essentials of consumer behavior : concepts and applications /
by: Block, Carl E.
Published: (1979)

Research in consumer behavior /
by: Kollat, David T.
Published: (1970)

An introduction to consumer behavior /
by: McNeal, James U.
Published: (1973)

Insights into consumer behavior /
by: Arndt, Johan
Published: (1968)

The dynamics of consumer behavior /
by: Mahatoo, Winston H. (Winston Harnarayan), 1927-
Published: (1985)

Cases in consumer bahavior /
by: DeBruicker, Stewart
Published: (1980)