A Spectrum of contemporary marketing ideas : proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 10-13, 1982 /
| Corporate Authors: | Southern Marketing Association, Southern Illinois University at Carbondale |
|---|---|
| Other Authors: | Summey, John H., Bergiel, Blaise J., Anderson, Carol H. |
| Format: | Book |
| Language: | English |
| Published: |
Carbondale, Ill. :
The Association,
[1982]
|
| Subjects: |
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