http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
Spectrum of contemporary marketing ideas
proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 10-13, 1982
Southern Illinois University at Carbondale
edited by John H. Summey, Blaise J. Bergiel, Carol H. Anderson.
"Published by the Southern Marketing Association in co-sponsorship with Southern Illinois University at Carbondale and Northwestern Mutual Life Insurance Company's Student Internship Program."