A Spectrum of contemporary marketing ideas : proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 10-13, 1982 /
| Corporate Authors: | , |
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| Other Authors: | , , |
| Format: | Book |
| Language: | English |
| Published: |
Carbondale, Ill. :
The Association,
[1982]
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| Subjects: |
| Item Description: | "Published by the Southern Marketing Association in co-sponsorship with Southern Illinois University at Carbondale and Northwestern Mutual Life Insurance Company's Student Internship Program." |
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| Physical Description: | 346 pages : illustrations ; 28 cm. |
| Bibliography: | Includes bibliographies and indexes. |