APA (7th ed.) Citation

Southern Marketing Association, Southern Illinois University at Carbondale, Summey, J. H., Bergiel, B. J., & Anderson, C. H. (1982). A Spectrum of contemporary marketing ideas: Proceedings of the annual meeting of the Southern Marketing Association, New Orleans, Louisiana, November 10-13, 1982. The Association.

Chicago Style (17th ed.) Citation

Southern Marketing Association, Southern Illinois University at Carbondale, John H. Summey, Blaise J. Bergiel, and Carol H. Anderson. A Spectrum of Contemporary Marketing Ideas: Proceedings of the Annual Meeting of the Southern Marketing Association, New Orleans, Louisiana, November 10-13, 1982. Carbondale, Ill.: The Association, 1982.

MLA (9th ed.) Citation

Southern Marketing Association, et al. A Spectrum of Contemporary Marketing Ideas: Proceedings of the Annual Meeting of the Southern Marketing Association, New Orleans, Louisiana, November 10-13, 1982. The Association, 1982.