Managing marketing information /

Bibliographic Details
Main Author:	Piercy, Nigel
Other Authors:	Evans, Martin (Martin J.)
Format:	Book
Language:	English
Published:	London : Croom Helm, ©1983. Beckenham, Kent : [1983]
Subjects:	Marketing > Management. Marketing > Information systems > Management

Description
Physical Description:	223 pages : illustrations ; 23 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	0709920253