Advertising: creative communication with consumers.
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
McGraw-Hill
[1964]
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | First ed. published in 1941 under title: Effective advertising. |
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| Physical Description: | 692 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references. |