rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategy in advertising
    sub title: matching media and messages to markets and motivation
  name:
    name part: Bogart, Leo.
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ilu
    date issued: 1984
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 406 pages ; 24 cm.
  note: Leo Bogart.
  note: Includes bibliographies and index.
  subject:
    topic: Advertising
  classification: HF5821 .B53 1984
  classification: 659.1/11
  identifier: 0872510948
  identifier: 84070447
  record info:
    record content source: DLC
    record creation date: 840215
    record change date: 20151014052248.0
    record identifier: in00000548061