Selling, principles and methods /

Bibliographic Details
Main Author: Pederson, Carlton A.
Other Authors: Wright, Milburn D., Weitz, Barton A.
Format: Book
Language:English
Published: Homewood, Ill. : Irwin, 1984.
Edition:8th ed.
Series:Irwin series in marketing.
Subjects:
Description
Physical Description:xviii, 564 pages : illustrations (some color) ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0256030219