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Marketing planning & strategy /

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Bibliographic Details
Main Author: Jain, Subhash C., 1942-
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., [1981]
Subjects:
Marketing > Management.
Description
Physical Description:xiv, 652 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0538191201