Govoni, N. A. P., Jeannet, J., & Deneault, H. N. (1983). Cases in marketing (2nd ed.). Grid Pub., Inc..
Chicago Style (17th ed.) CitationGovoni, Norman A. P., Jean-Pierre Jeannet, and Henry N. Deneault. Cases in Marketing. 2nd ed. Columbus, Ohio: Grid Pub., Inc., 1983.
MLA (9th ed.) CitationGovoni, Norman A. P., et al. Cases in Marketing. 2nd ed. Grid Pub., Inc., 1983.
Warning: These citations may not always be 100% accurate.