Cover Image

Promotional behavior /

Bibliographic Details
Main Author: Levy, Sidney J., 1921-
Format: Book
Language:English
Published: Glenview, Ill. : Scott, Foresman, [1971]
Subjects:
Marketing.
Sales promotion.
Description
Item Description:"Modified and expanded version of the chapter on promotion in Managerial analysis in marketing, by Frederick D. Sturdivant, et al., published in 1970."
Includes index.
Physical Description:100 pages ; 23 cm.
Bibliography:Bibliography: pages 91-93.