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Marketing /

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Bibliographic Details
Main Author: Mandell, Maurice I.
Other Authors: Rosenberg, Larry J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1981]
Edition:2nd ed.
Subjects:
Marketing.
Marketing > Management.
Description
Item Description:Edition for 1977 by L. J. Rosenberg.
Physical Description:xviii, 653 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0135562252 :