Marketing management and strategy, a reader = formerly Readings in marketing management /
| Other Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1980]
|
| Edition: | Rev. ed. |
| Subjects: |
| Physical Description: | xii, 432 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0135581222 : |