Cover Image

Advertising /

Bibliographic Details
Main Author: Weilbacher, William M.
Format: Book
Language:English
Published: New York : London : Macmillan ; Collier Macmillan, [1984]
Edition:2nd ed.
Subjects:
Advertising.
Description
Physical Description:xvii, 605 pages, 16 unnumbered pages of plates : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0024252506