Cover Image

Promotion : analysis, creativity, and strategy /

Bibliographic Details
Main Author: Dommermuth, William P.
Format: Book
Language:English
Published: Boston, Mass. : Kent Pub. Co., [1984]
Subjects:
Marketing.
Consumers.
Sales promotion.
Advertising.
Description
Physical Description:xvii, 745 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0534031064 :