Cover Image

Marketing principles /

Bibliographic Details
Main Author: Enis, Ben M.
Format: Book
Language:English
Published: Santa Monica, Calif. : Goodyear Pub. Co., [1980]
Edition:3rd ed.
Subjects:
Marketing > Management.
Description
Physical Description:xxiii, 647 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0830254846