APA (7th ed.) Citation

Taylor, J. W. (1984). Planning profitable new product strategies. Chilton Book Co..

Chicago Style (17th ed.) Citation

Taylor, James Walter. Planning Profitable New Product Strategies. Radnor, Pa.: Chilton Book Co., 1984.

MLA (9th ed.) Citation

Taylor, James Walter. Planning Profitable New Product Strategies. Chilton Book Co., 1984.