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Strategic marketing problems ; cases and comments /

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Bibliographic Details
Main Author: Kerin, Roger A.
Other Authors: Peterson, Robert A.
Format: Book
Language:English
Published: Boston, Mass. : Allyn and Bacon, [1981]
Edition:2nd ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.
Description
Physical Description:xiii, 577 pages : illustrations ; 24 cm.
ISBN:0205073298 :