Cover Image

Essentials of marketing /

Bibliographic Details
Main Author: Evans, Joel R.
Other Authors: Berman, Barry
Format: Book
Language:English
Published: New York : London : Macmillan Pub. Co. ; Collier Macmillan Publishers, [1984]
Subjects:
Marketing.
Description
Physical Description:xxi, 538, 56 pages : illustrations ; 26 cm.
Bibliography:Includes bibliographical references and index.
ISBN:002334590X