The Great American values test : influencing behavior and belief through television /

Bibliographic Details
Main Author:	Ball-Rokeach, Sandra
Other Authors:	Rokeach, Milton, Grube, Joel W.
Format:	Book
Language:	English
Published:	New York : London : Free Press ; Collier Macmillan, [1984]
Subjects:	Communication > Social aspects > United States. Television programs > Social aspects > United States. Influence (Psychology) Social values. Belief and doubt.

Description
Physical Description:	xvii, 190 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0029268508