Cover Image

Health care marketing plans : from strategy to action /

Bibliographic Details
Main Author: Hillestad, Steven G.
Other Authors: Berkowitz, Eric N.
Format: Book
Language:English
Published: Homewood, Ill. : Dow Jones-Irwin, [1984]
Subjects:
Medical care > Marketing.
Description
Physical Description:xviii, 191 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0870944622