Developing new services /
| Corporate Author: | Symposium on Developing New Services |
|---|---|
| Other Authors: | George, William R., Marshall, Claudia E. |
| Format: | Conference Proceeding Book |
| Language: | English |
| Published: |
Chicago, Ill. :
American Marketing Association,
[1984]
|
| Series: | Proceedings series (American Marketing Association)
|
| Subjects: |
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