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|a 0877571651 (pbk.)
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|a HD9980.5
|b .D48 1984
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|a 658.4/06
|2 19
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| 245 |
0 |
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|a Developing new services /
|c edited by William R. George, Claudia E. Marshall.
|
| 264 |
|
1 |
|a Chicago, Ill. :
|b American Marketing Association,
|c [1984]
|
| 264 |
|
4 |
|c ©1984
|
| 300 |
|
|
|a xi, 112 pages :
|b illustrations ;
|c 23 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
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| 337 |
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| 338 |
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| 490 |
1 |
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|a Proceedings series / American Marketing Association
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| 500 |
|
|
|a Proceedings of the Symposium on Developing New Services held Oct. 17-18, 1983 at Villanova University, Villanova, Pa.
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| 504 |
|
|
|a Includes bibliographies.
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| 650 |
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|a Service industries
|x Congresses.
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|a Marketing
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|a George, William R.
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| 700 |
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|a Marshall, Claudia E.
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|a Symposium on Developing New Services
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| 998 |
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