Developing new services /

Bibliographic Details
Corporate Author: Symposium on Developing New Services
Other Authors: George, William R., Marshall, Claudia E.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1984]
Series:Proceedings series (American Marketing Association)
Subjects:

MARC

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500 |a Proceedings of the Symposium on Developing New Services held Oct. 17-18, 1983 at Villanova University, Villanova, Pa. 
504 |a Includes bibliographies. 
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