Cover Image

Developing new services /

Bibliographic Details
Corporate Author: Symposium on Developing New Services
Other Authors: George, William R., Marshall, Claudia E.
Format: Conference Proceeding Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1984]
Series:Proceedings series (American Marketing Association)
Subjects:
Service industries > Congresses.
Marketing > Congresses.
Description
Item Description:Proceedings of the Symposium on Developing New Services held Oct. 17-18, 1983 at Villanova University, Villanova, Pa.
Physical Description:xi, 112 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0877571651 (pbk.)