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Bibliographic Details
Main Author: Mandell, Maurice I.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1984]
Edition:4th ed.
Subjects:
Advertising.
Description
Item Description:Includes index.
Physical Description:xix, 689 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 683-689.
ISBN:0130144991