Public and nonprofit marketing : cases and readings /

Bibliographic Details
Main Author:	Lovelock, Christopher H.
Other Authors:	Weinberg, Charles B.
Format:	Book
Language:	English
Published:	Palo Alto, Calif. : New York : Scientific Press ; Wiley, [1984]
Subjects:	Marketing > Case studies. Nonprofit organizations > Case studies. Government business enterprises > Case studies. Government corporations > Case studies.