Cases in promotional strategy /

Bibliographic Details
Main Author:	Engel, James F.
Other Authors:	Talarzyk, W. Wayne
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1984.
Edition:	Rev. ed.
Series:	Irwin series in marketing.
Subjects:	Marketing > Case studies. Advertising > Case studies.

by Engel, James F.
Published 1971

Book