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Cases in promotional strategy /

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Bibliographic Details
Main Author: Engel, James F.
Other Authors: Talarzyk, W. Wayne
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1984.
Edition:Rev. ed.
Series:Irwin series in marketing.
Subjects:
Marketing > Case studies.
Advertising > Case studies.
Description
Item Description:Includes index.
Physical Description:x, 282 pages : illustrations ; 23 cm.
ISBN:0256031002 (pbk.)