Personal selling : theory, research, and practice /
| Corporate Authors: | , |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
LexingtonBooks,
[1984]
|
| Series: | Advances in retailing series.
|
| Subjects: |
| Item Description: | Papers presented at a conference, co-sponsored by the Institute for Retail Management and the Association for Consumer Research. |
|---|---|
| Physical Description: | xvi, 316 pages : illustrations ; 24 cm. |
| Bibliography: | Includes bibliographies. |
| ISBN: | 0669076066 |