APA (7th ed.) Citation

New York University. Institute of Retail Management, Association for Consumer Research (U.S.), Jacoby, J., & Craig, C. S. (1984). Personal selling: Theory, research, and practice. LexingtonBooks.

Chicago Style (17th ed.) Citation

New York University. Institute of Retail Management, Association for Consumer Research (U.S.), Jacob Jacoby, and C. Samuel Craig. Personal Selling: Theory, Research, and Practice. Lexington, Mass.: LexingtonBooks, 1984.

MLA (9th ed.) Citation

New York University. Institute of Retail Management, et al. Personal Selling: Theory, Research, and Practice. LexingtonBooks, 1984.