Selling dynamics /

Bibliographic Details
Main Author: Allen, Robert Y., 1938-
Other Authors: Spohn, Robert F., Wilson, I. Herbert
Format: Book
Language:English
Published: New York : McGraw-Hill, [1984]
Series:McGraw-Hill series in marketing.
Subjects:
Description
Physical Description:xx, 487 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0070011613