Cover Image

Broadcast copywriting as process : a practical approach to copywriting for radio and television /

Bibliographic Details
Main Author: Weaver, J. Clark
Format: Book
Language:English
Published: New York : Longman, [1984]
Subjects:
Advertising copy.
Broadcast advertising.
Description
Item Description:Includes bibliographic references and index.
Physical Description:x, 139 pages : illustrations ; 23 cm.
ISBN:0582284562 (pbk.)