APA (7th ed.) Citation

Weaver, J. C. (1984). Broadcast copywriting as process: A practical approach to copywriting for radio and television. Longman.

Chicago Style (17th ed.) Citation

Weaver, J. Clark. Broadcast Copywriting as Process: A Practical Approach to Copywriting for Radio and Television. New York: Longman, 1984.

MLA (9th ed.) Citation

Weaver, J. Clark. Broadcast Copywriting as Process: A Practical Approach to Copywriting for Radio and Television. Longman, 1984.