Cover Image

Promotion : a guide to effective promotional planning, strategies, and executions /

Bibliographic Details
Main Author: Ailloni-Charas, Dan
Format: Book
Language:English
Published: New York : Wiley, [1984]
Series:Ronald series on marketing management.
Subjects:
Marketing.
Sales promotion.
Description
Item Description:"A Ronald Press publication."
Physical Description:xi, 281 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0471080608 :
ISSN:0275-875X