Cover Image

Marketing management : a planning approach /

Bibliographic Details
Main Author: Hughes, G. David (George David)
Format: Book
Language:English
Published: Reading, Mass. : Addison-Wesley Pub. Co., 1978.
Series:Addison-Wesley series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Marketing.
Description
Physical Description:xxviii, 576 pages : illustrations, charts ; 25 cm.
Bibliography:Includes bibliographies and index.
ISBN:0201030578