Multinational marketing management /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1984]
|
| Edition: | 3rd ed. |
| Series: | Prentice-Hall series in marketing.
Prentice-Hall international series in management. |
| Subjects: |
| Physical Description: | xxii, 698 pages : illustrations ; 25 cm. |
|---|---|
| Bibliography: | Includes bibliographies and indexes. |
| ISBN: | 0136050492 |