Cover Image

Marketing management and strategy : a reader /

Bibliographic Details
Other Authors: Kotler, Philip, Cox, Keith Kohn
Format: Book
Language:English
Published: Englewood Cliffs, NJ : Prentice-Hall, [1984]
Edition:3rd ed.
Subjects:
Marketing > Management.
Description
Physical Description:xii, 448 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0135582482 (pbk.) :