Cover Image

Marketing management : the strategy, tactics & art of competition /

Bibliographic Details
Main Author: Wasson, Chester R.
Format: Book
Language:English
Published: Charlotte, NC : ECR Associates, [1983]
Subjects:
Marketing > Management.
Description
Item Description:Includes index.
Physical Description:iii, 469 pages : illustrations ; 25 cm.
ISBN:0960035265