Cover Image

Buyer behavior : a decision-making approach /

Bibliographic Details
Main Author: Horton, Raymond L.
Format: Book
Language:English
Published: Columbus, Ohio : C.E. Merrill Pub. Co., [1984]
Subjects:
Consumers.
Description
Item Description:Includes indexes.
Physical Description:x, 517 pages : illustrations ; 27 cm.
Bibliography:Bibliography: pages 475-508.
ISBN:0675201055