Cover Image

Readings in marketing strategies and programs /

Bibliographic Details
Other Authors: Guiltinan, Joseph P., Paul, Gordon W.
Format: Book
Language:English
Published: New York : McGraw-Hill, [1982]
Series:McGraw-Hill series in marketing.
Subjects:
Marketing > Management.
Marketing.
Description
Physical Description:xii, 591 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:007048922X (pbk.)