APA (7th ed.) Citation

Kaynak, E., & Savitt, R. (1984). Comparative marketing systems. Praeger.

Chicago Style (17th ed.) Citation

Kaynak, Erdener, and Ronald Savitt. Comparative Marketing Systems. New York, NY, USA: Praeger, 1984.

MLA (9th ed.) Citation

Kaynak, Erdener, and Ronald Savitt. Comparative Marketing Systems. Praeger, 1984.