Cover Image

Fundamentals of marketing /

Bibliographic Details
Main Author: Ferrell, O. C.
Other Authors: Pride, William M.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., [1982]
Subjects:
Marketing.
Description
Physical Description:xx, 543 pages : illustrations (some color) ; 25 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0395316960